The Next Adventure

Whether you’re aware of it or not, from where I’m sitting you’re on an adventure right now. A Star Wars, Lord of the Rings, Thelma & Louise, Frozen, Stand by Me, Choose Your Own, Jesus type adventure. They’re all pretty much the same thing. But you know that by now, aren’t they? Continue reading The Next Adventure

Framing Childhood Memories

Once, when I was about four, I tottered over to the phone, picked up the receiver (that’s the handle shaped thing attached by a cord to the phone body: people used to talk into one end and listen from the other) and then dropped it into the fish tank so I could talk to the fish. It didn’t work. We had to get a new phone.

That’s one of my earliest memories. Or at least I think it is. Continue reading Framing Childhood Memories

Storytelling and Marketing – it’s all about the mentor

I was born and grew up in the suburbs of Western Sydney. From when I was very little – six, to be precise – I knew that I wanted to create worlds and stories and reach out and communicate with people about the world the way I saw it. When I look at pictures of me as a child there’s usually a big grin on my face. Continue reading Storytelling and Marketing – it’s all about the mentor

So what’s with all this narrative sh*t, anyway?

If communicating with constituents and achieving change was just about the facts, and what is right, Greens policies (in my humble opinion) would be government policies, the world would be taking great steps to tackle climate change and social inequity, and I’d be able to afford to own my own home.

But it’s obviously not just the facts that determine government policy or voter intention. The language we use and the way we communicate ideas clearly has as much impact as the ideas themselves.

This is where narrative comes in.

Continue reading So what’s with all this narrative sh*t, anyway?