The problem with expensive things

booksIf I tell you that something is expensive, what do you think? For example a few years ago I bought a second-hand copy of George Orwell’s essay collection England Your England for $35. Is that expensive? On Amazon a second-hand hardcopy edition of the same collection is $25. Does that change your impression? Continue reading The problem with expensive things

Storytelling and Marketing – it’s all about the mentor

I was born and grew up in the suburbs of Western Sydney. From when I was very little – six, to be precise – I knew that I wanted to create worlds and stories and reach out and communicate with people about the world the way I saw it. When I look at pictures of me as a child there’s usually a big grin on my face. Continue reading Storytelling and Marketing – it’s all about the mentor